Facebook and Instagram ads that reach your customers before the plane does.
Campaigns for Whitsunday businesses, aimed at the locals who have not started looking yet and the travellers who have not booked yet.
The Whitsundays is decided on a couch in winter, scrolling.
Nobody impulse-buys a sailing trip. The typical visitor plans for weeks: saving posts, comparing boats, pricing beds, building an itinerary one scroll at a time. Facebook and Instagram are where that planning happens, which makes them the one channel that reaches your customer before they have typed anything into Google.
For tourism operators that window is the whole game. For local businesses the same tools reach the people of Airlie, Cannonvale and Proserpine by suburb, age and interest, for less than print ever cost.
What we actually do with the budget.
- Creative that stops the scroll: your real boats, rooms, plates and people, not stock.
- Audiences built deliberately: trip planners for operators, locals by suburb for everyone else.
- Retargeting: so the person who looked at your booking page on Tuesday sees you again on Thursday.
- Tracking wired to enquiries and bookings: so the report says what came back, not what was reached.
Some of this belongs on Google, and we will say so.
When someone’s hot water dies in Jubilee Pocket, they search, they do not scroll. Emergency trades and anyone whose customer knows exactly what they need should put the first dollar into search. Paid social earns its place where the customer does not know you exist yet: tourism, hospitality, retail, events and any offer that sells on a picture. Google Ads
Paid social, without the buzzwords.
The questions owners ask once the word 'algorithm' has been used at them once too often.
Can you target people planning a Whitsundays trip?+
Yes. Campaigns can reach people in the southern states whose behaviour says they are planning travel, and retarget anyone who has already visited your site or watched your videos. That planning window is where tourism budgets do their best work.
We already post on Facebook. Is that not enough?+
Organic posts mostly reach people who already follow you. Ads reach the people who do not know you yet, which is where growth comes from. The two work best together: the page proves you are real, the ads bring new eyes to it.
What budget does this need?+
Less than most owners fear, but enough to learn. We start lean, prove what a booking or enquiry costs, and only scale what is working. You approve the number before anything spends, and the number is in writing.
How do we know it is working?+
Because the report counts enquiries and bookings, not likes. If the numbers say a campaign is not earning its budget, we say so and change it, and you will never need a dashboard login to understand where the money went.
Everything your business needs online, from one team.
Everything else we look after, run by the same team on the same number.
Tell us what you sell and who buys it. We will tell you straight whether Facebook and Instagram are your channel, and what a sensible test costs.
A quote from us is free, fixed and yours to sit on. No countdown timers, no chase-up calls.